Use 2x per day (morning & evening). First, cleanse skin with Beesline Whitening Facial Wash, Soap, Facial Foam or 4-in-1 Cleanser.Rinse well, pat skin dry & then apply Beesline Whitening Toner using a cotton pad.Finally, apply serum to the face using gentle outward & upward strokes while patting the serum into skin.