Description:

100% gray coverage, even on stubborn grays. Triple protection system protects before, during and after coloring for up to eight weeks. Pre-color treatment protects and primes hair.

There’s a reason it’s called Excellence. L'Oreal Excellence hair color is designed with an exclusive triple protection system that deeply cares for your hair, and with 100% gray hair coverage even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. It revitalizes hair with six weeks of intensive treatments. Our exclusive triple care system primes hair for gentle application and even coverage. 1. Before: Protect with ceramide pre-colour treatment. 2. During: Replenish with pro-keratine® colour crème. 3. After: Condition with collagen.

This hair dye kit is available in a color palette ranging from Ash Blonde to Chestnut Brown to Black.

Benefits:
• 100% grey coverage
•  Triple Care Color
• Pro-keratin: Revitalises color & Hair feels Stronger
• Enriched with Ceramide, a replica of hair's natural cement, leaves the hair looking Smoother and feeling Protected
• Collagen: Known for its firming properties, collagen-infused Excellence Crème leaves hair feeling replenished
• New Gentle pH Shampoo
• Delicately cleanses the scalp.
• Caring Lightweight Mask
• Shiny, supply, lively hair
• Pack includes all essentials you need to switch up your hair color

Application:

Step 1: Mix your color. Put on your gloves to start, break off the tip of the developer creme, remove the applicator cap, and pierce the opening of the color creme tube using the top. Squeeze the entire tube of color into the developer creme bottle and put the cap back on. Once the cap is firmly secured, place a gloved finger over the cap and shake until everything is perfectly blended together.

Step 2: Protect your clothes. Before applying any hair color, drape an old towel that you don’t mind getting stained over your shoulders to protect your clothes.

Step 3: Detangle your hair. Once all little knots and tangles are set free, you’re ready to begin using Excellence Creme.

Step 4: Prep your hair with pre-color serum. Before color comes the pre-color hair serum. The formula can help protect fragile ends and ensure an even application. Massage the serum into your ends, wait two minutes, and move on to the next step without rinsing.

Step 5: Begin applying color. Use the tip of your dye bottle to make quarter inch partings from your hairline back towards the crown of your head. Apply the formula to your roots and use a gloved hand to massage it in for full coverage. If your hands don’t seem to be working as well as you’d like, you can also use the included comb for easier application. The key is to make sure that your roots are fully saturated before working your way down toward the ends of your hair.

Step 6: Let your hair color process. Once your roots are fully covered, let the creme sit on your hair for 20 minutes. If you have resistant grays, you can allow the mixture to stay on your hair for an additional 10 minutes. After 10-20 minutes, apply the rest of the color to your hair to refresh your overall hair color and add shine. When your hair is completely covered, pull it away from your face and allow color to develop for 10 minutes. Your total developing time should be 30-40 minutes.

Step 7: Rinse and style with care. When the time is up, rinse hair with lukewarm water until the water runs clear. Then apply the protective conditioning treatment. It will help keep your color looking and feeling radiant, soft, and silky. Leave the conditioner on for 1-2 minutes before rinsing.

Make sure to keep a box of Excellence Creme on hand so that you’re ready for touchups.