A baby’s skin is delicate, up to 3 times thinner and loses moisture 2 times faster than adult skin. Therefore, extra care should be taken to ensure to keep your baby’s skin from dryness. JOHNSON’S CottonTouch Powder is blended with real cotton and specially designed for newborn babies’ sensitive skin. Its clinically proven mildness and fast-absorbing formula locks in two times more moisture to protects delicate newborn skin from dryness from day one. This gentle powder leaves your baby’s skin feeling comfortable and supports a bond between you and your baby. JOHNSON’S baby care products. Trusted by moms for over 125 years!